Emma Bashford
Product Design BSc
Cutting Edge
Picture of current MIB team

Project Description

Transforming family entertainment venues like bowling alleys and arcades into themed, interactive experiences where players' scores are tracked and unique effects are unlocked based on their performance, akin to a video game in a physical space. Visitors to leisure venues increasingly seek tech-enhanced, customized experiences, yet smaller regional venues struggle against pop-up immersions and theme parks. GamePortal empowers venue operators to digitally augment activities, offering themed adventures like 'Space Adventure' or 'Dungeons & Dragons', where each activity adapts its digital media accordingly. Guests' scores are tracked via NFC wristbands, enabling personalized effects and collaborative finale games. GamePortal fosters repeat visitation, extended dwell time, and higher per-capita spending for leisure venues.