Cutting Edge
Cleo
Picture of current MIB team
Cutting Edge
Cleo
Cleo is a friendly companion device to help young adults discreetly manage their symptoms of social anxiety disorder in the classroom. It uses haptic feedback to guide users through grounding breathing techniques, directing them away from their turbulent thoughts. 1 in 10 young adults in the UK face a lifetime impairment from social anxiety disorder (SAD) and 27% of a young adult’s time is spent in school. Research shows there are negative consequence in educational performance for those with SAD. This led to the development of Cleo. Cleo pulses in the user’s hand to guide them through deep breathing exercises. As a result, helping them to stay focused and calm. It affords easy access to self-managed and discrete support, even during overwhelming moments of anxiety. Cleo is handheld, which means it affords immediate tactile feedback and has only one button, which makes it easy and intuitive to use. It can be easily tucked away in your bag or pocket and can also mask as a fidget toy or eraser due to its friendly form. Cleo can be held with most grips and is comfortable to hold for long hours. It also comes with its own docking station that can charge multiple mobile devices. Additionally, it leverages the concept of cognitive redirection as well as mindfulness to ensure that it helps the user both physiologically and psychologically.
2023
Elsa Wadhwa
Industrial Design & Technology BA