2024
Seyed Soheib Shayan
Design strategy and Innovation MA
Interaction
Digital Startups
Picture of current MIB team

Project Description

The text underscores the persistent challenge of ensuring success and sustainable growth for digital startups. It emphasizes the crucial role of innovative ideas and strategic planning in the journey from startup to profitability. However, this transition is often fraught with uncertainties, especially regarding market viability and securing funding. Many startups struggle to bring their own products to market due to a lack of understanding or resources, leading them to undertake lower-risk projects for other companies. Consequently, their growth potential is hindered. The research seeks to address this issue by devising an innovation strategy that guides startups in successfully launching products and achieving sustainable growth. By focusing on market fit and leveraging design and innovation processes, the aim is to empower startups to navigate the challenges and increase their chances of long-term success in the digital landscape.