2024
Andriani Tofari
MSc Digital Design (Motion Graphics)
Interaction
Drowning in Plastic
Picture of current MIB team

Project Description

This video campaign designed to address the pressing issue of plastic pollution in the seas. Recognising the seriousness of the situation and its damaging effects on marine ecosystems, the campaign aims to raise awareness and encourage action. Utilising statistics from trusted sources such as the WWF website, the script effectively communicates the scale of the plastic pollution crisis. Surprising facts, such as the rise in plastic consumption among marine species and the daily waste of coffee cups, grab viewers' attention. The main message of the campaign is a strong warning of a future where plastic will overtake fish in the oceans by 2050, underlining the critical need for immediate action. The call to action at the end of the video urges viewers to join the effort to reduce plastic waste, reinforcing the sense of community mobilisation against this global threat. During the production phase, advanced video editing techniques were applied using After Effects, enhancing the visual impact of the campaign. Effects such as glitch and noise were used to create a dramatic aesthetic, while illustrations designed in Adobe Illustrator complemented the narrative. For the typography, techniques such as printing text on paper and shooting video through bottles and water glasses were used to add a special dimension to the visual presentation.