Yewon Jung
Design and Branding Strategy
Environmental Board Game
Picture of current MIB team

Project Description

This project addresses contemporary societal issues such as climate change and ageing, proposing a design strategy for an environmental board game targeting individuals aged 65+. The aim is to promote consumer environmental awareness and behaviour while enhancing the brand image. People of all ages enjoy board games, which can benefit older people, including mitigating social isolation and promoting health. Furthermore, games can be educational tools to foster environmental awareness and behaviour. Notably, Nintendo is a family-friendly brand that caters to audiences of all ages, making it well-suited for implementing such a strategy. Video games no longer exist only for violent games enjoyed by young children. Designs can positively affect our lives and solve social problems. Therefore, the research focuses on how design can enhance brand image and promote environmental awareness and behaviour among those aged 65 and older through board games.