Soumya Poddar
MA Design Strategy and Innovation
Cultural Sensitivity Guideline
Picture of current MIB team

Project Description

The world is home to a diverse range of cultures, each with its own customs and aesthetics. Though the difference between appropriation and appreciation might be blurry, luxury design has traditionally drawn inspiration from various sources of cultures. This guideline provides a basis for luxury fashion brands around the world to ethically and respectfully handle cultural inspiration. It provides important guidelines for preventing appropriation and ensuring cultural sensitivity while creating campaigns. Focusing mainly on the Chinese culture and how it is represented globally through brand campaigns and designs. This guideline will help brands understand the culture and inculcating it in their designs respectfully.