2024
Benita Ekhator
Digital Design BSc
Interaction
B Prints – Afrobeats T-shirts
Picture of current MIB team

Project Description

Music is my source of inspiration, fuelling my creativity. For my final year project, I introduced B Prints, a graphic T-shirt business on a mission to transform the market by spotlighting Afrobeats artists and their profound musical influence. In a world where music transcends boundaries, B Prints seeks to connect individuals with the energetic beats and vibrant culture of Afrobeats through unique graphic designs. Contrary to widespread belief, Afrobeats is not only enjoyed by black audiences. The goal is to fill the market gap by providing graphic T-shirts that appeal to a diverse audience of music enthusiasts. B Prints' first collection is based on the Afrobeats artist Asake. Asake boasts a genre-bending music style, Afrofusion, as he fuses Afrobeat, amapiano beats, Fuji, R&B, and Hip-Hop with lyrics in Pidgin and Yoruba to produce his unique sound. Through visually compelling content and strategic use of social media to promote the brand, B Prints aims to seamlessly integrate into the daily lives of the target audience, establishing itself as a go-to destination for trendsetting graphic T-shirts inspired by the dynamic world of Afrobeats. The brand's clothing items are showcased through photography and videos, which are promoted on social media.