Millie Summers
Industrial Design and Technology BA
Picture of current MIB team

Project Description

3 in 5 women feel negatively towards their body, with these feelings manifesting into anxiety, low self-esteem, depression and eating disorders. Many women over 50 may feel particularly marginalized by the societal beauty standard to remain young and thin. The fashion industry plays a huge role in perpetuating this cultural expectation. In fact, 56% of people over the age of 50 feel neglected by the fashion industry. By combining colour sensing technology and colour analysis principles, Chroma offers a personalized approach to fashion, helping individuals feel confident and empowered in their clothing choices. Users simply place the sensor flat against the fabric and press the button to activate the device, to receive instant feedback on the colours suitability The supplementary app offers users in-depth insights into the colours they've scanned, encouraging them to make more informed purchasing decisions regarding their existing wardrobe. The most prominent features of the app are My Wardrobe, which allows users to upload their wardrobe to a virtual space to be accessed anywhere, and Online shops that allows users to scan items of clothing from online shops, bridging the gap between traditional retail experiences and the digital landscape. Overall chroma addresses not only the aesthetics of fashion but also the emotional well-being of individuals by fostering inclusivity and self-expression.