Introducing INTERACTION

Written by Gulraiz Hassan

February 19, 2024

In December 2023, the Made in Brunel Team achieved a significant milestone with the launch of our eagerly awaited brand for the year - INTERACTION. Join us as we explore the driving force behind this initiative and delve into the five fundamental pillars that underpin its foundation.

“Technology over technique produces emotionless design.” – Daniel Mall

Made in Brunel, since its inception in 2006, has been a beacon for showcasing the best of Brunel’s design talent, fostering a vibrant community, and hosting events that resonate globally. This year, as we celebrate our 18th anniversary, we reflect on a journey that has seen us evolve and grow, reaching hundreds of thousands of designers around the world.

In our continuous pursuit of excellence, we’ve embraced key initiatives, including integrating digital media and master’s students into the core of the MiB team.

Our Values

Our brand essence, woven into the fabric of ‘INTERACTION,’ embodies a set of values that define not only the essence we aspire for Made in Brunel to convey this year but also encapsulate the vital facets of our team establishing our identity and guiding our collaborative endeavours.

Selected with precision, the values of ‘Interaction’—dynamic, unified, evolving, inspiring, and visionary—serve as the foundational principles that shape our collective identity. Beyond being mere descriptors, these values are the cornerstones of our brand, symbolizing the core qualities we champion.

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